Shipping policy

No sales yet — totally normal for a new store, and the good news is there are clear levers to pull. Let me check your store data first so I can give you specific advice rather than generic tips.

Here's where things stand and what I'd focus on:

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Store Performance Snapshot

• 202 total sessions (180 direct, 11 search, 6 social, 5 unknown) — some people are finding you, but no one has converted yet
• 0 sales, 0 orders across all time
• 180 products, 14 collections — solid catalog depth
• Apps installed: Printify, AutoDS, Shopify Collective, Messaging — good foundation
• No dedicated sales channels connected (TikTok, Instagram, Google, etc. not yet active)
• 2 marketing events exist but no conversions have resulted

The traffic is tiny and unconverted, which means the priority is: fix any conversion blockers first, then drive more traffic.

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Option 1: Fix Conversion Blockers Before Spending on Traffic

What to do: Audit your store for the most common reasons visitors don't buy — missing trust signals, unclear pricing, weak product descriptions, or no reviews.

Why it fits: You have 202 sessions and 0 checkouts started. That means people are landing and immediately leaving — more traffic right now would just mean more people bouncing. With your dark-humor premium brand, the vibe needs to match the product pages.

Next steps:

• Make sure every product has strong images, a clear price, and an on-brand description
• Add an "About" page and a return/shipping policy (huge trust signals for first-time buyers)
• Check that your store is password-free and fully published (tap ≡ → Online Store → Preferences)

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Option 2: Activate TikTok or Instagram as a Sales Channel

What to do: Connect TikTok Shop or Instagram Shopping to start reaching your target audience (burnt-out nurses) where they actually hang out.

Why it fits: Your 6 social sessions are directionally promising but tiny — you haven't really activated social yet. Your niche (nurses + dark humor) is extremely TikTok-friendly. Short videos of your products with relatable nurse humor can go viral organically with zero ad spend.

Next steps:

• In your Shopify admin, tap ≡ → Sales Channels → Add channel → TikTok or Instagram/Facebook
• Start with organic content (product showcases, "day in the life of a burnt-out nurse" style) before spending on ads
• Tag products directly in posts so viewers can buy without leaving the app

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Option 3: Drive Organic Search Traffic with SEO Basics

What to do: Optimize your product titles, descriptions, and meta tags for search terms nurses actually Google (e.g., "funny nurse gifts," "nurse burnout mug," "gifts for nurses").

Why it fits: You have 11 search sessions already with zero Search Engine Optimization (SEO) effort — that's a signal there's organic demand. With 180 products, even basic SEO improvements across your top items could compound into meaningful free traffic over time.

Next steps:

• Update product titles to include searchable keywords (e.g., "Burned Out Nurse Candle Gift" vs. just "Candle")
• Fill in meta descriptions for your top 20 products
• Submit your sitemap to Google Search Console at search.google.com/search-console (it's free)

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My honest take: Start with Option 1 — make sure the store converts before you pour energy into driving traffic. Then layer in Option 2 (TikTok is your best bet for this niche). Option 3 is a slow burn but pays off long-term. Want me to help with any of these specifically?

Let me pull up your store details to give you specific, targeted fixes.

Good news and bad news. Your products look solid — images, descriptions, and prices are all set. But you have 3 critical trust gaps that are almost certainly killing conversions. Here's your fix list:

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🚨 Priority Fixes

1. Write Your Return Policy (Biggest Trust Killer)

Your Return Policy page exists but is completely empty. First-time buyers almost always check this before purchasing — an empty page signals "this store isn't legit."

What to write (keep it simple):

• How many days to return (e.g., 30 days)
• Condition items must be in (unworn, unwashed)
• Who pays return shipping
• How refunds are issued (store credit vs. original payment)

Note: For Printify print-on-demand items, returns work differently — Printify only replaces items with defects, so your policy should reflect that.

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2. Write Your Shipping Policy (Second Biggest Trust Killer)

Same issue — the page exists but is empty. Shoppers want to know when their order will arrive before they buy.

What to include:

• Processing time (e.g., 2–5 business days for POD items)
• Estimated delivery time (e.g., 5–10 business days in the US)
• Whether you ship internationally

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3. Write Your About Us Page

Empty right now. For a niche brand like yours (nurses + dark humor), your story is part of the product. A short, punchy "why we exist" paragraph builds connection and trust.

Quick template for your brand:

"Burned Out Bitch Boutique was built for the nurses who give everything — and deserve something back. We make premium gifts and apparel for the nurses who laugh to keep from crying. No fluff. Just real."

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✅ What's Already Good

• Store is publicly accessible (no password)
• All products have images, descriptions, and prices
• Privacy policy is published

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Want me to help you draft the return policy, shipping policy, or About Us copy? I can write on-brand versions for all three right now.